NCAA Announcement "Much Ado About Nothing"

The NCAA has voted to allow student-athletes to benefit from their name, image and likeness, but the decision might not be as landmark as it seems

Reiter Than You
October 30, 2019 - 9:10 am
Mark Emmert NCAA

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The NCAA’s Board of Governors announced Tuesday that it unanimously voted to allow college athletes the opportunity to benefit from the use of their name, image and likeness. While the announcement seemed like a landmark decision, that might not be the case.

“It was kind of much ado about nothing,” Stadium’s Jeff Goodman said on Reiter Than You. “They were kind of forced to put out this release after a unanimous vote by the board of directors to basically start the process where they’re going to allow students to benefit from the name, image and likeness. But again, the end of that sentence was what mattered, which is ‘in a manner consistent with the collegiate model.’ The collegiate model, as we know, has been one in which Mark Emmert and most of the personnel affiliated with the NCAA would say that they do not want student-athletes getting paid in any shape or form.

“Ultimately, the question is going to be how this gets implemented” Goodman continued. “What types of restrictions are going to be in place? How are these kids actually able to profit from their name, image and likeness? Are they able to do endorsements? Are they able to do autograph sessions? Are they able to make money off a percentage of their jersey sales?”

As of now, the answers to those questions remain uncertain, which is why the NCAA’s announcement was greeted, at least in some corners, with skepticism.

“I’m not believing this until I actually see it with my own eyes,” Goodman said. “I think they’re just stalling and buying time here in the wake of all the politicians and the California bill already going through and so many other states proposing (legislation) that will ultimately go through and maybe go through before the California bill.”